Pierre Gasly is the new face of Gentleman Givenchy men's fragrance franchise. The Formula 1 driver embodies the brand's values of elegance and boldness.
What happened?
Gasly became the ambassador in 2024, aligning with his personal views of respect, open-mindedness, and integrity.
Why it matters for Pierre Gasly
The partnership is a natural fit for Gasly, who strives for excellence and has a strong winning spirit, according to Romain Spitzer, CEO of Givenchy Parfums.
Gasly has a strong international fan base, with 6 million followers on social media, including 5.5 million on Instagram.
What comes next?
The French athlete will appear in the campaign for Gentleman Society Eau de Parfum Ambrée, launching worldwide this month, featuring notes of Peru balsam and sandalwood.
The fragrance, created by Takasago perfumer Karine Dubreuil Sereni, is a perfect match for Gasly's lifestyle and philosophy, representing self-confidence and energy.
Gasly's authenticity echoes the brand's, making him an ideal ambassador for Gentleman Givenchy, said Spitzer.
The Gentleman Society franchise, begun in 2023, has been fronted by exceptional personalities with core values of boldness, respect, and commitment.
Gasly is a fragrance aficionado, wearing perfume daily and appreciating its ability to express his style and personality.
The new Gentleman Society Eau de Parfum Ambrée is priced at 100-ml eau de parfum, available worldwide this month.
Gasly's partnership with Gentleman Givenchy is a significant move, solidifying his position as a style icon and ambassador for the brand, with a strong resonance among his international fan base.
The Formula 1 driver's success on the track, including his first victory in Monza in 2020, has made him a household name, with a growing fan base eager to follow his endeavors off the track.
Gasly's involvement with Gentleman Givenchy is a testament to his versatility and appeal, extending beyond his athletic career to the world of fragrance and style.
The collaboration between Gasly and Gentleman Givenchy is set to make waves in the fragrance industry, with the new campaign launching this month and featuring the French athlete as the face of the brand.